Ring Groups & Skills-Based Routing
Skills-based routing and ring groups for every call
Send Spanish speakers to Spanish speakers and Texas leads to agents licensed in Texas. Ring groups decide who rings and in what order; overflow decides what happens when nobody picks up.
Why it matters
What ring groups & skills-based routing does for your team
- 01
Six ring strategies
All at once, one at a time, round robin, longest idle, fewest calls or best skill match, per ring group.
- 02
Overflow that never dead-ends
Voicemail, the next ring group, a forward number or the queue, up to five hops. Loops are refused when you save.
- 03
Outbound lead distribution
Campaigns can assign lead owners round robin and route leads by skill. Leads in a state nobody is licensed for wait instead of reaching the wrong rep.
How it works
- 1
Add skills
Licensed states, languages and your own skills, with a 1–10 level per agent.
- 2
Build ring groups
Members, ring order and what happens when nobody answers.
- 3
Point calls at them
Use a group from a number, an IVR step or a campaign.
Spec sheet
- Skill levels 1–10 per agent
- Custom skills matched to lead tags
- Teams for routing, text visibility and campaign access
- Answered-call overflow to a free teammate (per campaign)
- Company holidays, with public holidays in one click
- Ring groups and waiting callers on the wallboard
FAQ
Ring Groups & Skills-Based Routing questions
What is skills-based routing?
Routing calls and leads to the agents best able to handle them: the right license, the right language or the right product knowledge, with higher skill levels rung first.
What happens to a lead in a state nobody is licensed for?
It waits in the campaign instead of going to an unlicensed rep. Leads without a state can go to anyone.
Combo moves
Works great with
Inbound Call Routing
Ring the right people, respect business hours, never miss a callback.IVR Builder & AI Receptionist
Draw phone menus, add an AI receptionist and queue callers with a callback option.Wallboard, Leaderboard & Break Codes
A live screen for the floor, a rep leaderboard with TV mode, and break codes with limits.
Try ring groups & skills-based routing today
Connect your Twilio account, import a list and start a parallel session in minutes. No desk phones, no downloads.