Short answer
Four mechanisms work together. Leads still owed a minimum go ahead of everyone else. The retry delay keeps a minimum gap between calls to the same lead. The "rested" part of the lead score ranks a lead higher the longer it's been since its last call. And among otherwise equal leads, the one furthest behind its pace goes first. The result: three calls a day land morning, midday and afternoon, not all at 9am.
A naive dialer with *3 calls a day* would call a lead three times as soon as the window opens. That's annoying for the lead, and pointless: if they didn't answer at 9:00, they probably won't at 9:05. DialerDay spreads calls out with four mechanisms that work together.
1. Owed leads go first
A lead that hasn't had its minimum calls for the day, week or month is *owed*, and owed leads are dialed before leads that aren't. With *3 a day*, a lead stays owed until its third call, so it keeps coming back all day, but only when the other three mechanisms allow.
2. The retry delay keeps a gap
The campaign's retry delay, or a step's cooldown, decides how soon the same lead can be called again. You can set it per outcome in Settings → Queue priority (no answer, busy, voicemail, failed, abandoned). With a 2-hour no-answer delay, a lead that didn't pick up at 9:00 can't be called again before 11:00.
3. Rested leads score higher
The weighted lead score has a rested factor (20 points by default). It grows from zero right after a call to its full weight once the reattempt spacing has passed (2 hours by default). A lead called 20 minutes ago scores lower than one last called this morning, so among owed leads the dialer naturally reaches for the one that has waited longest.
4. Furthest behind breaks ties
For leads with a minimum, DialerDay also works out how far behind schedule each one is:
behind = minimum × share of the period gone − calls so far
- Day: the share of the lead's calling window that has passed, in their time zone.
- Week: the share of their Monday-to-Sunday week that has passed.
- Month: the share of their month that has passed.
The largest of the three counts. When everything above is equal, the lead furthest behind goes first.
Example: 3 calls a day, window 9am–6pm, 2-hour retry delay
| Lead's local time | What happens |
|---|---|
| 9:00 | Window opens. The lead is owed 3 calls and gets its first. No answer. |
| 9:00–11:00 | Retry delay: not callable. |
| 11:00 onward | Callable again, still owed, and its rested score is back to full. Second call around late morning or midday, depending on the queue. |
| Afternoon | Third call after another 2 hours or more. The minimum is met. |
| Rest of the day | No longer owed. It's only called again if there's room under the maximum and it wins on normal score. |
Example: 3 calls a week
On Wednesday evening, about 40% of the week has passed. A lead with no calls this week is about 1.2 calls behind, and one with a single call is about 0.2 behind. Both are owed. The untouched lead also has the higher rested score, so it goes first. Nobody goes into the weekend with zero calls while someone else has had three.
Lead time zones
All of this runs on the lead's clock. A Pacific lead's "noon" is three hours after an Eastern lead's, so their windows, weeks and pace follow their own zone.