Short answer
Compare two numbers. Dials needed per day: leads × the daily minimum (or the weekly minimum ÷ working days). Dials possible per day: agents × dialing hours × dials per agent-hour, taken from your own Analytics. If the first is bigger, minimums won't all be met. The dialer spreads the shortfall fairly, but owed leads crowd out everything else.
Call-frequency minimums are a promise per lead, but only your team can keep it. If 10,000 leads each need 3 calls a day and you have two agents, no dialer can make that happen. Here's how to check before you set the targets.
Step 1: dials your list needs
Daily need = waiting leads × daily minimum
For weekly or monthly targets, convert to a day:
- weekly minimum ÷ days you dial per week (for example 5),
- monthly minimum ÷ days you dial per month (for example 21).
Use the largest of the three if you set several.
Step 2: dials your team can make
Daily capacity = agents × dialing hours per day × dials per agent-hour
Dials per agent-hour is the number that matters, and it varies a lot:
- Preview or manual dialing: each dial waits for the agent.
- Power and parallel dialing: several lines ring per agent, so far more dials per hour.
- Your connect rate: every conversation takes minutes away from dialing.
Don't guess. Take your real number from Analytics (dials ÷ agent hours over a normal week).
A worked example
- 4,000 waiting leads, minimum 3 per week, dialing 5 days a week → 4,000 × 3 ÷ 5 = 2,400 dials a day needed.
- 6 agents × 6 dialing hours × 60 dials per agent-hour → 2,160 dials a day possible.
That's about 10% short. Options:
- Add an agent, or about 40 minutes of dialing per agent.
- Lower the minimum to 2–3 a week for older leads, for example with a separate *aged leads* campaign.
- Raise dials per hour: more parallel lines, or predictive dialing.
- Trim the list. Leads that never answer after many attempts can go to max attempts sooner.
What happens when you're short
The dialer doesn't break. It shares the shortfall fairly:
- Owed leads that have waited longest, and are furthest behind, tend to go first, so no lead goes untouched while others are over-served.
- But owed leads come before everything else, including fresh leads that aren't owed anything. If your minimums are far beyond capacity, new leads can wait behind a backlog of owed ones.
Watch it in Analytics
Analytics → Call frequency shows, per campaign, the leads behind minimum, those that met their weekly or monthly minimum, and calls per lead this week and month. If *behind minimum* grows every week, you're short on capacity.